An optional page strap-line may be used at the top of a page it is used to describe the benefit of the service or product that the page refers to.
Headings
The heading style is used to break each section of the page and makes it easier to read and to pinpoint the content of interest.
The bullet style makes it easy to communicate ideas at a glance.
- Bullets summarise what has already been said in body text.
- Bullets can be used to list features, benefits etc
- Bullets are easy to scan and remember.
- Bullets break up solid paragraphs of text and ease legibility.
Highlighting
Body copy is achieved using the 'normal' style and can be made more readable by the use of the strong style and the highlighted strong style to pick out key words and phrases. These styles should not be used on more than single words or short phrases.
Links
New links will be set to a default look, the same as link » more readable by the use of the strong link » style to pick out key words and phrases. These styles should not be used on more than single words or short phrases.